The two forms the client actually fills in. The link they open decides which questions they see.

▸ The 9-minute walkthrough — both forms, live on screen
This is the part the client actually sees. Two forms built in Replit: the full New Funnel Brief and a shorter Express version. The link they open already carries the funnel type, their name, and their company — so the form loads the right fields and pre-fills what it can. They answer, hit a review page, and submit. On submit, everything they typed gets posted over to Make.
Both forms live here: the full New Funnel Brief and its one-page Express twin. Same wiring — the Express just carries fewer funnel types.
The Kickoff Form hands over a link. Everything below runs off that link.
client_name, company_name, funnel_name, funnel_type, target_date, evergreen — tell the form who they are and which funnel this is. The right fields load and the known answers are already filled in.No Make blueprint here — these are web apps. Two of them, doing the same job for different tracks.
funnel-brief-portal.replit.app — New Funnel Brief, 2 pages · express-funnel.replit.app — Express, 1 pageStraight answer: this is a hosted Replit app, so nearly everything here is developer territory. Green = go. Amber = fine, but it needs Replit access. Red = leave it, call us.
| Green | Nothing, really — there's no safe knob to turn from outside Replit. If it lives in the form, it lives in Replit. |
| Amber | Form copy, labels, and which fields are required — all editable, but inside Replit, and someone with republish rights has to push it live. |
| Amber | Adding or reordering questions — same deal: do it in Replit, test a dummy submission, then republish. |
| Red | The URL parameter names (client_name, funnel_type, …) — rename one and the Kickoff Form's links stop pre-filling. |
| Red | The funnel-type keys — they pair a link to a funnel build. Change one here and you must change it in the Kickoff Form and the Make automations too, or the wrong build fires. |
| Red | The webhook URLs the forms post to — repoint these and submissions stop reaching Make. Airtable goes quiet. |
This sits in the middle of the chain. Here's what feeds it and where it sends things next.
Not covered here: the form's Replit source code (it lives in Replit, not this repo) and what happens to the payload once Make has it — that's the Push to Airtable breakdowns.
| The form opens blank, or with the wrong fields. The link is wrong. Both the pre-fill and the funnel type come straight from the URL — check the Kickoff Form that generated it. |
| Client submitted, but nothing appeared in Airtable. The form did its part — the break is downstream at the webhook or the Make automation. See New Funnel Brief / Express Funnel. |
| A field label or question reads wrong on the live form. That's a Replit edit — fix it in Replit and republish (Anissa has the rights). |
? in a link, like funnel_type=call_booking. They tell the form what to show and what to pre-fill.webinar) that maps a link to one specific funnel build.