Everything that happens between "we won a funnel build" and "the team is working on it" — one connected system, broken into six walkthroughs.

A team member generates a link. The client fills the form. From there it runs itself — the brief lands in Airtable, the tasks get built, the brief document gets written, and the right people get pinged as the funnel moves. Two tracks (full and express) feed the same back half.
Start with the Kickoff Form and follow the arrows. Each page has its own video, a plain-English summary, an under-the-hood breakdown, and a clear "what you can safely change".